Watanut
Watanut is a gourmet cookie and nuts company with multiple nationwide retail locations. The company wanted to update and refresh their packaging as they continue to expand into various retail stores.
It was important that the new art direction maintained a sense of the brand’s original look and feel while instilling a bit of “nuttiness” to it. New photography was used, in addition to a custom typeface and revamped color palette to distinguish the different products – nuts, cookies and pecans.