PGA Ryder Cup - Rockafeller Center Takeover

To celebrate the Ryder Cup 2025, the PGA transformed Rockefeller Plaza into a four-day immersive fan experience at the heart of New York City.

The large-scale activation featured live viewing parties, interactive golf challenges, and special appearances from NBC talent. Brand partners brought the space to life with experiential moments including a U.S. vs. Europe-themed bar by Elijah Craig, the Toptracer “First Tee Challenge,” a 50-foot Putt Like a Legend contest, a Michelob Ultra putting game and lounge, and a Ralph Lauren retail pop-up - turning Rockefeller Plaza into a true celebration of the Ryder Cup.